Second prize in the category "Innovation in Marketing and PR"
Gugushev & Partners Law Office was awarded second prize in the category "Innovation in Marketing and PR" at the seventh edition of the @b2b Media Awards competition, which took place on July 14, 2021. Mr. Victor Gugushev (Partner) and Ms. Boryana Zareva (Business Development Director) represented the Law office. We are thrilled that the jury appreciated our innovative idea to develop "Marketing with a cause" by blending our marketing initiatives with our activities in the field of CSR to bring us close to people's daily lives. Mr. Gugushev also congratulated our valuable partner - For Our Children Foundation, which was also among the distinguished companies in the competition.
The events of the last year, marked by the Covid-19 pandemic, strengthened our determination that good causes should be a natural part of our daily lives and work, not complex, isolated, one-off projects. In our initiatives, we apply a holistic approach, which considers the relations between major segments of our society, explores the root causes of critical social problems and seeks their solution in simple, feasible steps in the right direction.
Among our projects is The Notebook of Gugushev & Partners Law Office, which aims to promote young authors' art. Another project combined amateur chefs in our team with the professional chefs of Skapto to create a new burger - "The Lawyer." In June 2021, 10% of the value of each burger was donated for the causes of Foundation For Our Children.
We are grateful to the jury and b2b Media for the appreciation, which proves that we are developing our Marketing with Cause in the right direction and motivates us to continue our creative work on new projects necessary for the sustainable development of our society.