Gugushev & Partners Law Office is representing the client, a  leading Bulgarian company in the field of “lyutenitsa” production in several litigation procedures regarding IP matters including litigation in relation with a conflict between registered trademark and Geographical Indication initiated by the client’s competitor, litigation regarding cancellation of European trademark registration; litigation regarding cancellation of trademarks before the Administrative Court. The developments of the case have highlighted a major contradiction between Bulgarian and EU law in the area of the registration of Geographical Indications confirmed also by the EU Commission following an appeal initiated by Gugushev & Partners. Respectively, a series of legal amendments in this area have been implemented on a national level.